Privacy Notice

Lexus Europe understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it.


Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 


means an account required to access and/or use certain areas and features of Our Site;


means a small text file placed on your computer or device by Our Site when you visit Our Site. Details of the Cookies used by Our Site are set out in the how do you use cookies section; and


Information About Us

Lexus Europe of Avenue du Bourget 60 - 1140 Brussels - Belgium is the Data Controller and responsible for the processing of your data.

Lexus Europe has appointed a Data Protection Officer (DPO) who is available to handle any questions or queries you may have relating to the processing of your data, and this Privacy Notices.

The DPO can be contacted at [email protected] or alternatively by writing to the Data Protection Officer, Lexus Europe, Avenue du Bourget 60 - 1140 Brussels - Belgium.


What Does This Notice Cover?

This Privacy Notice applies only to your use of Our Site. Our Site may contain links to other websites.


What Is Personal Data?

Personal data is any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.


What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  1. The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details described under information about us.
  2. The right to access the personal data we hold about you.
  3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
  4. The right to be forgotten, i.e., the right to ask us to delete or otherwise dispose of any of your personal data that we hold.
  5. The right to restrict (i.e., prevent) the processing of your personal data.
  6. The right to object to us using your personal data for a particular purpose or purposes.
  7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
  8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  9. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.


What Data Do You Collect and How?

We will collect and hold some or all the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see the how do you use cookies section for more information about our use of Cookies. We do not collect any ‘special category’ or ‘sensitive’ personal data, or personal data relating to children, or data relating to criminal convictions and/or offences.


Data Collected

How We Collect the Data

Identity Information including badge ID, first name, and last name.

When you registered to attend the event, and when we created your registration.

Business information including the market you operate in.

When you registered for the event.

Profile information including check-in details, agenda assignment, language preference, and event arrival date.

When you checked into the event using the QR code.

When your registered for the event.

Technical information including essential and non-essential cookies.

When you visit the website to check-in.

When you consent to non-essential cookies.


How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. Below we describe how we will use your personal data, and our lawful bases for doing so:


Performance of a contract: Processing is necessary to operate and administer the event

  1. To enable you to check-in to the event using the QR code on display at the event.
  2. To use your language preference to provide you with access to your assigned agenda in your preferred language.


Legal Basis: Consent

  1. To undertake analysis to enable us to understand more about who attended the event, and from what markets.


How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods no more than 12-months after the event took place.


How and Where Do You Store or Transfer My Personal Data?

We will only store your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the EU GDPR and/or to equivalent standards by law. Transfers of personal data to the EEA from the UK are permitted without additional safeguards.


Do You Share My Personal Data?

We contract with the following third parties to supply certain products and services.



Activity Carried Out



Levo Group Limited

(Data Processor)

Web Design Agency

Information Technology

United Kingdom

Amazon Web Services

(Data Processor)

Web Hosting

Information Technology


Heather Robinson Limited

(Data Processor)

Event Management

Event Management

United Kingdom


If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.


How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site.  We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and always respected.

All Cookies used by and on Our Site are used in accordance with current Privacy and Electronic Communication Regulations (PECR).

Before Cookies are placed on your computer or device, you will be shown a Pop-Up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies.

Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

The following first-party Cookies may be placed on your computer or device:

Name of Cookie



Strictly Necessary


This cookie is required for the operation of Our Site and will only last for a single user session.  




This cookie allows us to recognise and count the number of visitors and to see how visitors interact with Our Site. 


No (Performance cookies)


In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.


How Do I Contact You?

The DPO can be contacted at [email protected] or alternatively by writing to the Data Protection Officer, Lexus Europe, Avenue du Bourget 60 - 1140 Brussels - Belgium.


Changes to this Privacy Notice

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we our business in a way that affects personal data protection. This Privacy Policy was last updated on 29 November 2022.